Bryan Mattimore has helped me create breakthrough new products for Godiva, generate innovative promotions for The Food Network, and lead an ideation session to re-position Good Morning America. I know firsthand that the ideation techniques in Idea Stormers work, and that they can unleash the creative potential of any team. Idea Stormers should be required reading for anyone on the front lines of marketing innovation.
Adam Rockmore, CMO Fandango; Formerly Senior Vice President Marketing ABC Daytime and News