• Are you seeking fresh insights to drive product development successes?
• Do you need to identify new product/service platforms for growth?
• Would you like to extend your brand into a new product category?
• Are you seeking fresh insights for your core consumer?
• Would you like to tap into a new target consumer?
• Do you need concepts developed, written and optimized?
• Do you need quick “fuzzy front end” qualitative?

The Growth Engine Advantage:

• Our process leads to new product success rates of approximately 80%; significantly higher than industry norms of 20%.
• We uncover ideas from a variety of sources, so no stone is left unturned: we create new ideas with the help of consumers, suppliers, and your internal team, and we collect existing ideas from within your organization.
• We create a rich array of stimuli for our consumer research in order to draw the most out of the consumers.
• We “pressure test” our concepts with consumers even before they go to quantitative testing so we guarantee they’ll perform well. In fact, according to one well-known quantitative research company our concepts are the most consistently high-performing ones they test.
• We employ a unique variety of qualitative research techniques (i.e. ethnography, research with “Creative consumers” or MENSA members, claims surveys, shopper behavior studies) for insight-rich research that drives business growth.
• Our iterative insight development approach facilitates the “laddering up” of observations into strategic insights.
• Our high-energy approach involves the whole team.

New Product/Service Development Process