Books and Talks


21 Days to a Big Idea: Creating Breakthrough Business Concepts (November 2015)

by Bryan Mattimore


From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.


Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.


By investing less than an hour a day for twenty-one days, you will:

  1. learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
  2. generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.


Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.


READ an excerpt from 21 Days to a Big Idea.

BUY 21 Days to a Big Idea.

Or buy it here: “21 Days to a Big Idea!: Creating Breakthrough Business Concepts” by Bryan Mattimore on Ganxy

Idea Stormers: How to Lead and Inspire Creative Breakthroughs (September 2012)

by Bryan Mattimore


In his new book, Idea Stormers, innovation expert Bryan Mattimore presents a diverse selection of easy-to-learn, empirically validated idea-generating techniques. Idea Stormers is an indispensable and entertaining guide to developing original, practical solutions—not to mention true breakthroughs—for even the most intractable-seeming business challenges.


READ an excerpt from Idea Stormers.

SEE an infographic of Idea Stormers.

WATCH the making of the Idea Stormers Song.

BUY Idea Stormers.

99% Inspiration: Tips, Tales, and Techniques for Liberating Your Business Creativity (November 1993)

by Bryan Mattimore


Supplying a range of tips, techniques and tales to help business people tap hidden creative strengths, this book enables readers to creatively solve a wide range of workplace issues by explaining how to: understand the creative process; become aware of their own creative abilities; use the creative techniques of such geniuses as Walt Disney, Albert Einstein and Leonardo Da Vinci; apply creative techniques to workplace issues; and facilitate creative or “brainstorming” sessions.


BUY 99% Inspiration.



Bryan Mattimore and Gary Fraser, Growth Engine Co-founders, have been speaking and facilitating workshops on innovation and creativity for over 30 years. Let them customize a talk on business ideation, creative problem solving, and/or innovation process for your specific audience or event.

Current talks include:


Managing by Imagining

Interactive presentation focused on ideation techniques for helping teams be more imaginative problem solvers (i.e. Opportunity Redefinition, Wishing, Sacred Cow, Questioning Assumptions, Positioning Continuums, Mindmapping, Triggered Brainwalking, etc.)


Creating a Total Innovation Enterprise

Ten principles and practices for creating a successful, company-wide innovation program.


The Ideator’s Quest, A Mythic Journey from Imagination to Innovation

Learn how to use the hero’s mindset to become the leader of successful innovation initiatives!



Creativity Skills, Tips & Techniques for CTOs

by Bryan Mattimore.


Learn to boost creativity through tips and techniques designed to help foster innovation, solve problems, and maximize ROI to be more effective and successful. Enter code ‘Mattimore50’ for a 50% discount.

Click here for more information